During March-April of 2020, I had the opportunity to work as a vendor for Meta's Messenger Brand Team. My main focus was to help them explore motion studies for their rebranding efforts and collaborate on various animation projects for their Stickers Team.

Continuing from May 2020 to Dec 2021, I transitioned to contractor, operating as a hybrid Art Director/Motion Designer. Throughout my tenure, I focused primarily on motion graphics for both the Messenger Brand Team and Stickers Team.

My responsibilities encompassed a wide range of creative tasks, including design, illustration, animation of in-thread stickers, themes, AR camera filters & effects, animations for in-app UI/UX, and (a lot of) prototypes. Additionally I worked on social media content as well as internal and external brand content. I also collaborated with and directed vendors for both animated stickers and product rebrand initiatives (primarily motion design/animation related guidance).

Some select projects that I contributed significantly to, which have shipped and are now being used by millions (if not billions!) of folks worldwide include:

- Messenger Rebrand in-app UI/UX animations

- Messenger Kids in-app UI/UX animations

- Selfie Stickers

- Animated Message Effects

- A wide range of in-thread animated stickers

- Other various cross-app (with Instagram) features

Cyberpunk energy and hacker vibes with a minimalist tech-noir sensibility.

This is the director's cut of an art, music, and animation collaboration between Jerry Liu and RVRSPLAY.

Visuals by Jerry Liu
Audio by RVRSPLAY

“What is a Blockchain Game?” is a lighthearted commentary on blockchain games and their futurity.

Following the phenomenal surge of cryptocurrency craze and acute public awareness of “the blockchain”, in early 2018, I was intrigued and felt compelled to create something motivated by recent events pertaining to this emerging technology. Coincidentally, my wife and I also welcomed our second child into the world that May. Inspired by our 2 young daughters, I aspired to create something fun yet informative about their future. Combined with my passion for video games (which inspires much of my work) and the desire to make something my kids could eventually enjoy, I conceived this film. 

Blockchain technology is still in its infancy, but may very well be at the forefront of the future of gaming.

I sought to parallel this statement by paying homage to both classic and current video games, taking inspiration from old and new, retro and revolutionary, 8-bit and 128-bit - and of course in the spirit of video game culture I had to throw in a handful of easter eggs and subtle nods.

Credits:
Written, Directed, Designed, and Animated by Jerry Liu
Narrated by Matthew Curtis
Sound + Music by Yuta Endo
Special Thanks to Ross Plaskow, Adam Plouff, and Angela Liu

PRESS:

https://motionographer.com/2019/06/17/jerry-liu-a-motion-designers-motion-designer

https://directorsnotes.com/2019/07/12/jerry-liu-what-is-a-blockchain-game

https://www.cartoonbrew.com/cartoon-brew-pick/short-pick-of-the-day-what-is-a-blockchain-game-by-jerry-liu-175000.html

“Thou Art Dead!” - a subtle nod to one of my favorite death screens from one of my favorite computer games growing up, Shadowgate.
💀⚔️💎🗝🏹🖤

KingBoss commissioned me to develop the look, design, and animation for Adult Swim's AS Singles 2019.

The graphics package included promos, animated deliverables (looping backgrounds, cutdown vignettes), showcasing a unique and dedicated color palette for each of the 4 seasons.

My Role: Design & Animation

Client: Adult Swim
Studio: KingBoss

A Ghost Chaser FUI/HUD Prototype for funsies.

In the months leading up to the debut of Netflix’s Patriot Act with Hasan Minhaj I was asked by some of my favorite collaborators and friends Michelle Higa, Jennifer Vance, and Erica Gorochow to help develop the Graphics Bible for the show.

About the Show:
Every Sunday, Hasan Minhaj brings an incisive and nuanced perspective to global news, politics and culture in his unique comedy series.

Watch the show (it’s really good!) and experience the graphics in all its glory:
https://www.netflix.com/title/80239931

Credits:
Press & Awards
- 2018 Peabody Award
- Indiewire: ‘Hasan Minhaj’s New Netflix Series Looks Different From Every Other Show on Late Night’
- Motionographer: `An in-depth look at Patriot Act’

Patriot Act - Graphics Show Bible
Slanted Studios and PepRally
Executive Creative Director: Michelle Higa Fox
Creative Director: Erica Gorochow 
Producer: Jennifer Vance 
Design and Animation: Erica Gorochow, Phil Sierzega, Michele Graphieti, Jerry Liu, Eddie Song, Christopher Mennuto, Brendan Roche, Stephanie Swart 
Design Exploration: Tony Zagoraios, Elliot Blanchard, Erin Kilkenny, Guillaume Combeaud, Michael Batista 
Production Assistant: John Hughes
Coding: Beau Burrows

Special Thanks: David Hobizal, Sissy Emmons Hobizal, Joe Posner

Client: Netflix / Art & Industry
Co-Creators: Hasan Minaj & Prashanth Venkataramanujam
Executive Producers: Hasan Minhaj, Jim Margolis, Prashanth Venkataramanujam, Michelle Caputo, Jennie Church-Cooper, Shannon Hartman
Supervising Producers: Emily Anderson, Carol Klein, Nancy Agostini
Consulting Creative Director: Sam Spratt

Opening Titles: Elastic

October 2018

Some SF inspired characters as looping GIFs!

I was commissioned by my good friends over at Squad 47 to design a promo graphics package for Investigation Discovery’s Killing Time.

Client: Investigation Discovery
Studio: Squad 47

The wonderful folks at The Furrow commissioned me to animate dance moves for Google’s Santa Tracker game Code Boogie.

My Role: Character Rigging and Animation

Play the game here:
https://santatracker.google.com/codeboogie.html

Client: Google
Studio: The Furrow

KingBoss commissioned me to "refresh" the on-air look and logo for Adult Swim's Toonami programming block.

My Role: Design & Animation

Client: Adult Swim
Studio: KingBoss

I was commissioned by my good friends over at DIA to help edit & animate graphics for Chicor.  Chicor is a new multi-brand cosmetic company launched by Shinsegae, the world's largest department store based in Seoul, South Korea.

Client: Chicor
Agency: Mucca
Studio: DIA

Credits:
Production / Creative Direction & Design: DIA
Edit & Animation: Jerry Liu
Composer / Original Score: Felt Not Heard

 

The Classic 8 + Bosses

I was commissioned by DIA to help design and animate environmental graphics for the lobby at 30 Rock NBC in New York City.  The screen spans a whopping 20ft wide and can be seen right as you enter the 30 Rock NBC building from 6th Avenue.

My Role: Design & Animation

Client: NBC Universal Creative Group
Studio: DIA

I was commissioned by my good friends over at Alien Kung Fu to help lead animation on BET's 106 & Park Rebrand.  I was responsible for establishing the initial tone and pace of the animation as well as developing a toolkit of animated elements for the rest of the team to pull from.

My Role: Lead Animator

Client: BET
Studio: Alien Kung Fu
Creative Director: Charles No
Executive Producer: Brandon Litman
Animation: Alien Kung Fu & Jerry Liu Studio

Game of Thrones inspired fan art - This is a self-initiated 2 part poster size art print series I created as a tribute to one of my favorite shows (some details also inspired by the books).

Styleframes for a commercial spot for the Van Andel Institute.  VAI conducts research and raises awareness with a focus on cancer and Parkinson's disease.

My Role: Designer

Client: Van Andel Institute
Studio: Eskimo

Prior to the 2012 Summer Olympics, I was fortunate enough to be a part of this large scale project for Nike's "Camp Victory" at the Olympic Running Trials in Eugene, Oregon. Led by friend and creative director Jodi Terwilliger of design agency HUSH, I was given the opportunity to help design graphics for the Speed Tunnel experience, the head-to-head Treadmill Running Game, Leaderboard, and Nike+ Heat Map data visualizations.

See the final project here

My Role: Designer
Commissioned by Hush

CREDITS:
Commissioned by Hush
CD/Project Lead: Jodi Terwilliger
Designer: Jerry Liu

I was commissioned by Proper to help develop, design, and animate the show packaging for Direct TV's late night sports satire show Fair Game with Brock Everett.

My Role: Design & Animation

Client: Direct TV
Studio: Proper

I was commissioned by DIA to animate the promo toolkit for FX's The Bridge.

My Role: Animator

Client: FX
Studio: DIA

Credits:
Director: Mitchell Paone
Executive Producer: Meg Donohoe
Concept Development: Mitchell Paone & Meg Donohoe
Design: Mitchell Paone
Animator: Jerry Liu
Still Photography: Alan Del Rio Ortiz
Composer: Joe Johnson (FNH)